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The Complete Career Strategy & Job Change course
Getting started
How to use this course (7:54)
Quick Self-Coaching in Half an Hour
Preparing to define what you want from your career
Kick start your Self-Awareness
Career strategy
Learning Objectives
Preparing to make a distinct career change or reinvent your career
Developing Career Strategy to fit your Context (3:01)
You cannot separate Work & Life
Specialise or Generalise?
Implications of AI for early career choices
Explore or Exploit?
Move faster or slower? (2:34)
Making long-term assumptions (2:53)
Making short-term assumptions (2:43)
Determinant vs Emergent career strategies (4:13)
Determinant career strategies (4:51)
Managing your Determinant strategy: Career Pathing (3:10)
Career planning to C-Level & CEO
Emergent career strategies (3:11)
Managing your Emergent strategy: Career Optimisation
Conclusion: FOMO and the agony of choice (5:03)
The Tyranny of Purpose
Luck & Serendipity
Your Career as a Series of S-Curves
Reflection & Coaching
What do you want?
Learning Objectives
Defining what you want from your next career choice (2:04)
When you do not have time to work out what you want...
Visualisation techniques
Values (7:51)
Motivation (13:44)
Interests, Flow & Passion (3:45)
Don't Follow Your Passion...
Preferences - What culture and work environment are the right fit for you? (5:16)
Lesson's from Positive Psychology and Being the Best Version of Yourself
Habituation: How our interests & preferences may dim over time
Job satisfaction
Edgar Schein's Career Orientations Inventory
What do you Want today? (1:57)
Hedonic treadmill: The consequences of getting what you want
Reflection & Coaching
Self-Awareness: Psychometric assessments
Learning Objectives
What professionals need to know about personality (8:43)
Preparing for the Psychometric assessments for career choice module (4:01)
Interpreting your Five Factor results
Openness to New Experience (2:00)
Conscientiousness (1:52)
Extroversion (1:56)
Agreeableness (2:31)
Neuroticism/Negative Emotionality (1:16)
The application of your personality preferences to the career/job change process
Other Assessments: Hogan Leadership Forecast Assessments
Other Assessments: DISC
When an Recruiter asks you to take an Assessment
Positive Psychology tools for Careers
Reflection & Coaching
Fix your Target
Learning Objectives
Defining your Target (4:28)
Step 1: Explore (12:18)
Explore with a side-hustle
Optimal stopping: when do you stop exploring?
Step 2: Fix your Goal (5:35)
Changing professional model
Changing role
Changing industry
Changing location
Step 3: Focus (7:06)
Now, immerse yourself in your Target Market
Building a Persona of the Ideal Candidate for your target job
Mapping out how you will get from here to there
Reflection & Coaching
Starting your Job Search: Hit your Target
Learning Objectives
Start your Job Search here
What is Available in the job market today? (1:36)
What’s your career Goal today? (4:08)
Compromising/Reconciling your Goal with Availability in the Market (4:23)
Understanding the Employer's Perspective on External Hiring
Refining 1 Target Job into 100 New Options
Job-Crafting: How to Redesign your own Job
Job-Sculpting: Collaborating to Redesign your Job (2:31)
Alternative career paths to management
Look for problems you can fix not jobs you can do
The Entrepreneurial route to employment: Proposing new products, markets or businesses
Mid-Career Internship
Employment v Independent Consultant
Family Business v Employment
Entrepreneurship v Employment
Entrepreneurship Through Acquisition
Active or Passive Job Search?
Can you keep your Job Search a Secret?
Formal/Informal Referrals & Associated Ethical Dilemmas
Plan & Track your Job Search
Reflection & Coaching
Assessing Readiness & Transferable skills & experience
Learning Objectives
Skills, Knowledge, and Experience: What are you Capable of today? (1:13)
Am I ready?
Who decides if I am ready?
Am I ready? Action Plan
How do you get experience if you do not already have experience?
From Individual Contributor to Manager
What got you here, won't get you there
Assessing your Capabilities (4:02)
Transferable Skills (12:49)
Transferable Skills Gap Analysis
Self-initiated Education & Professional Development
Too old to change?
Reflection & Coaching
How are you sabotaging your own career or career change? Career derailers, Biases and Stuckness
How to use this module (7:38)
Failure to plan - and the methods we recommend to plan & hold yourself accountable on this course
Procrastination, Gamification & Motivating Yourself
The Bandwagon Effect
Authority Bias
Discounting
Impostor thinking/ Low Self-Confidence
Confirmation bias
Contrast effect
The Fear of Missing Out & Regret
The Focusing effect
The Framing effect
Impact bias
Loss Aversion, Complacency & the bias to 'Play it Safe'
Sunk Cost Fallacy
Mere Exposure effect
Availability Heuristic
Recency Bias
Wishful Thinking
Stereotyping
Halo effect
Resistance to Change & Fear of the Unknown
Narcissistic thinking/Over Self-Confidence
Cynicism
Busy-ness: Motion ≠Progress
Reflection & Coaching
Sabbaticals, Career Breaks & Unemployment
Sabbatical or Career break?
Choosing the type of Sabbatical that's right for you
Plan your sabbatical
Planning a career break
Making a success of your career break
Reflection & Coaching
Returning to your job after a Sabbatical
Returning to work after a break
Reflection & Coaching
Career choices for seasoned professionals - 50 years and older WIP
Want v Need
Self-actualization
Eudaimonia & Flourishing
If you suspect you are the victim of Ageism...
Reflection & Coaching
How to use Mentors, Coaches and Sponsors
Making the most of your professional network
Mentor
Sponsorship
Career Guide/Career Coach
Role Model
Career Advisor
Personal Guide
Personal Advisor
What can go wrong?
How to find a Mentor
Reflection & Coaching
Promotion
Understanding what constitutes a Promotion (3:23)
"Dry", Fake or Meaningless promotions
Understanding the formal, informal & unwritten rules of the Promotion Process (3:11)
Are you ready for promotion? (3:34)
Salary increase - specific considerations
Motivation: Do you want promotion?
Making a plan to achieve Promotion
Active or Passive promotion campaign?
Aiming for your Boss's Job, Deputising & Acting up
Working with your Boss for your Promotion
Using Organisational Change as a Career Accelerator
Volunteering, stretching & non-promotable tasks
Influencing Talent Committees and other Decision Makers
Mobilising Sponsors
Peers, competitors and other interested parties
Responding to failure to get a promotion
How do promoted professionals adapt to the new role?
Reflection & Coaching
Personal branding
Learning Objectives
Preparing for the Personal Branding module
What is Personal Branding? (3:11)
Channels to Reach your Target Market
Self-Authoring, Personal Narratives & Personal Branding
How does Google present your Personal Brand? (3:39)
Auditing your Social Media (5:08)
How is your Personal Brand perceived? (3:15)
The Personal Branding process (5:31)
Personal Branding action plan (3:29)
What Problem Do You Solve?
Get Remembered
Build your Personal Brand statement
The Elevator Pitch
Reflection & Coaching
LinkedIn for Personal Branding & Job Search
Learning Objectives
7-day LinkedIn Action Plan
Using LinkedIn for your active job search
Using LinkedIn for your passive job search (2:48)
The elements of the LinkedIn profile (14:37)
Linked keywords
Profile Headline & Tuning for Search
Profile Pictures & the "Open to Work" tags
Writing your 'About' statement
The 'Experience' section
Recommendations Skills & Endorsements
Education & Certifications
Posting, Commenting & the Featured section
LinkedIn Post update for Q4 2025 & Q1 2026
Following & Joining Groups
Making Connections
How your LinkedIn profile supports your personal brand (3:24)
Use LinkedIn data to advance your job search (8:23)
Tuning your LinkedIn profile to your objective (6:28)
Reflection & Coaching
CV & Cover Letter Writing
Learning Objectives
Defining terms: CV, Resume and Cover Letter
Adapt your Model CV for each application (1:17)
CV Rapid Action Plan
How to analyse a Job Description or Job Ad for CV writing
How Employers Use your CV
Tuning your CV for algorithms & humans
CV layout - Stand out & Fit in (2:52)
Chronological or Skills-based CV?
Summary & Objective statements (1:24)
Demonstrating your capability with your prior experience (5:29)
The Team's Results are the Manager's Results
How Team Members Demonstrate Individual Impact
Show Don't Tell: Demonstrating soft-skills without directly stating them
Achievement language: Active, Assertive Verbs
Achievement language: Quantifying your Impact
Freelancing & Startup experience
Education & Languages (2:00)
Personal interests & other experience (1:44)
Professional language: adverbs, adjectives & clarity
How your CV is used for pre-employment screening
3 ways to review your own CV & check for common errors
Keep your CV Up-to-Date
Making a Video CV
Introduction to Cover Letters (5:35)
Why use a Cover Letter (3:51)
The opening paragraph (5:45)
Andrew's Cover Letter format & tips (2:42)
The Cover Letter ends with a Call to Action (3:50)
Reflection & CV Review
Becoming a thought leader for career advancement
What is Thought Leadership?
30-Day Plan to become a thought leader in parallel with a job (8:12)
Find your Audience
Find your Niche
Find your Voice
7-Day LinkedIn Newsletter Launch Plan
Ethics of thought leadership
30-Day Blog Launch Plan (10:04)
Setting up your Blog (7:20)
Writing articles or blog posts
Blogging case studies (3:26)
Reflection & Coaching
Networking & Coffee Chats
Learning Objectives
The case for Networking (8:57)
What does it take to be a good Networker?
Types of Networking: Event v One-to-One & Offline v Online
Networking to generate Business Ideas & Independent Consulting Business
Overcoming your resistance to Networking
Networking Comfort Zones: Self-Assessment & Action Plan
Types of Networker: Bridges, Brokers & Beyond
Types of Contact Behavior
Networking for Job Search: Sales Funnel Analogy
Map your Network as it is today
Is your Professional Network ready for you to start a job search today?
Networking Action Plan & Tracking
Networking collaboratively with others
Choosing which networking opportunity to take
Networking with potential hiring managers
Networking with Incumbents & Competitors
Should I approach Head Hunters for a coffee?
How should I respond when a Headhunter invites me for a coffee?
Should I network with HR professionals?
Don't let your new connections go cold
What is an Informational Interview or Coffee Chat?
How do you invite someone for a coffee chat? (5:00)
Coffee-chat invitation templates by connection type
Professional purposes that can increase your invitation's chances of success
Planning informational interviews
Setting up the coffee chat
Building rapport & starting a relationship
What will you say during a coffee chat? (3:45)
Turning one Coffee Chat into a Chain
Following up after a coffee chat
Networking with Alumni
How to prepare to network at Conferences & other programmed events
How to network at conferences, courses & longer events
Who should you talk to?
Working the Room & Moving from Group to Group (41:58)
Starting, sustaining & ending useful networking conversations
Responding to questions in a Networking conversation
Following up after a conference or networking event
Create your own Networking Event
Don't stop networking when you get a new job
Reflection & Coaching
Interview skills
Learning Objectives
How to use the interview preparation guidance
What you will need
Preparing for your Interview or mock interview
How to analyse a Job Description or Job Ad
Answering the 'Tell me about yourself' question (5:54)
Answering the "You seem to change jobs frequently..." questions
Illustrating your aptitude and attitude (5:42)
Preparing to talk about your achievements (4:00)
Illustrating your Transferable Skills & Self-Awareness
Over/Under-qualification concerns
Pivoting from Questions about Gaps to show your Strengths
Answering behavioral questions to help the interviewer (6:57)
Why is this the right job for you? Why do you want to work here? (1:37)
Why are you the right person for this job? Why should we hire you? (2:54)
What salary/package are you looking for and more risky questions (4:27)
Why do you want to leave your last employer?
Questions about the longer-term & future plans (4:16)
Questions about motivation & commitment
Questions about Freelancing & Start-up Experience
The leadership style question
What is your strategy/action plan for this role?
Being vulnerable and authentic in the interview (3:40)
The Failure question (2:27)
The Weakness question (3:11)
Questions about Ethics
Questions about Sustainability
Questions about Diversity
Questions about Studying, Education & Internships (4:58)
Appearance, handshakes & entry
Building Rapport with the interviewer
Taking the Interviewers perspective: Show & Tell (7:23)
How to respond to the interviewer's behavioural queues & apparent biases
How interviewers dig deeper for fit (9:47)
Are you Over-Explaining?
Self-Confidence & showing Confidence in interviews (10:14)
More questions
Asking questions at the end of an interview
How to close & leave the room (4:09)
Mini-case, scenario & Google General Cognitive Ability interviews
Online interviews (5:43)
Panel Interviews
C-Level Interviews with board members or investors
Peer Interviews
Informal interviews: Meals & Fireside Chats
After the Interview
Templates for specific post-interview actions
Reflection & Coaching
Career choice evaluation & decision-making
Learning Objectives
What Constitutes a Job Offer?
How to make a difficult career decision
Choice-bracketing, FOMO & Intuition influences on your evaluation (1:12)
When I receive an offer, what options do I have? (5:03)
When should I choose? (4:59)
Designing & applying my evaluation criteria (6:07)
Choosing between Employer Brands
Choosing between Cultures
Evaluating a Startup
Evaluating job offers (4:58)
Managing competing offers/opportunities
Reflection & Coaching
Salary & contract negotiation
Learning Objectives
When you get an offer, control shifts to you
Preparing for salary & contract negotiation
Managing your Anxiety & Assertiveness during the Negotiation Process
Objective: What are you negotiating for? (6:34)
Who are you negotiating with?
Negotiation Tactics (8:13)
Salary bargaining (9:31)
Market data (3:16)
Negotiating and clarifying Probation terms
Bonus/Promotion eligibility, timing and process
Negotiating with a Startup
Clarifying objectives and how they are evaluated
Handling "Sign before you leave the room"
Accepting an Offer
Declining an Offer
Delays, Deadends & Feeling Ghosted
Handling Rejections
Reflection & Coaching
Performance Improvement & Personal Development Plans
What is a Performance Improvement Plan?
Personal Development Plans
Minimising the risk of a Performance Improvement Plan
Potential Legal and ethical traps
Navigating a Performance Improvement Plan
Warning signs
PIP Closure Meeting
Managing Negative/Unexpected PIP Outcomes
Managing positive PIP outcomes
Reflection & Coaching
Resigning, Termination and Leaving
Learning Objectives
Termination/Redundancy: Preparing for the worst while expecting the best
Responding to the termination of your job
The emotional impact of losing your job
Responding to a Reduced Role as an Alternative to Redundancy
Termination & Redundancy questions
How to use Outplacement or Career Transition Services
After termination
Crafting your narrative after termination
Next steps
When is it time to quit?
Evaluating Stay or Go?
Planning to resign
Resignation Letter
Handling your manager's response to your resignation
Responding to Counter Offers
Explaining your resignation
Between resigning and leaving
Handing over
Exit interview
Garden Leave
Reflection & Coaching
What comes next?
Transition to a New Role
Reflection & Coaching
Mini-case, scenario & Google General Cognitive Ability interviews
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